Privacy Policy
Last updated: May 30, 2026
1. Information We Collect
We collect information you provide directly to us, including:
- •Account information (name, email, phone number, business details for dealers)
- •Vehicle browsing history and search preferences
- •Phone call data for lead tracking (duration, timestamp, anonymized)
- •Payment information (processed securely through third-party providers)
- •Device information and IP address for security purposes
2. How We Use Your Information
We use your information to:
- •Provide and maintain our vehicle marketplace services
- •Process pay-per-lead billing for dealers
- •Connect buyers with dealers via phone calls
- •Send technical notices and support messages
- •Monitor and analyze trends, usage, and activities to improve our service
- •Prevent fraud and ensure platform security
3. Information Sharing
We do not sell your personal information. We may share your information with:
- •Dealers when you contact them about their vehicle listings
- •Service providers who assist in operating our platform (Cloudflare, Vonage, payment processors)
- •Law enforcement when required by law
- •Business partners with your explicit consent
4. GDPR Compliance
As we operate in the UK, we comply with the General Data Protection Regulation (GDPR). Your rights include:
- •Right to access your personal data
- •Right to rectification of inaccurate data
- •Right to erasure (right to be forgotten)
- •Right to restrict processing
- •Right to data portability
- •Right to object to processing
5. Data Security
We implement reasonable security measures to protect your information, including encryption, secure servers, and access controls. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy. Account data is retained until you delete your account. Call data for billing purposes is retained for 7 years to comply with UK tax regulations.
7. Cookies and Tracking
We use cookies and similar technologies to improve your experience, analyze usage, and for security purposes. You can manage cookie preferences through your browser settings.
8. Your Privacy Rights
You have the right to:
- •Access and update your personal information through your account settings
- •Delete your account and associated data (with some exceptions for legal requirements)
- •Opt out of marketing communications
- •Request a copy of your personal data
9. Contact Us
If you have questions about this Privacy Policy or wish to exercise your GDPR rights, please contact us at [email protected]